Who we are. How we think.

The guiding star expresses what one is really committed to and represents what one wants to be known for. The values guide us in how we are to act and make decisions in different situations. The objective is that all employees will have the guiding star and values as a basis for their daily work. Below can be seen what Vitrolife has identified within the different areas. It should be pointed out that the work on the corporate culture is work that is constantly ongoing. For each value there are detailed descriptions, with examples of what they mean for us on a daily basis.

Our Guiding Star.

Vitrolife's guiding star is "We Share Your Dream" and describes what is most important for us – helping people to realize their dream of becoming parents.

Our values

Quality that makes a difference
... all the way to the patient

"Vitrolife has the most extensive quality testing program within the field of IVF in order to assure that our products are effective and safe for clinical applications.

One good example of our efforts to guarantee the quality all the way to the patient is our unique and extremely sensitive embryo and sperm assays. Each single batch of raw material used in production, as well as our final products, are tested and evaluated by these stringent bio-assays. By these tests we also help the IVF clinics to be successful." 

Christer Silversand, Senior Director R&D

Always forward

"Vitrolife believes in being pro active. We strive at improving as we go along by being curious, by learning, by solving problems and making sure we keep up the pace. We adapt promptly to new situations, embracing changes to improve ourselves."

Nils Sellbom, Vice President Marketing & Sales

Our success is up to you

"Our entire staff at Vitrolife strongly believes in taking personal responsibility in your successful outcomes. Therefore, we provide maximum value in every step of the IVF treatment cycle.

We roll up our sleeves and work across boundaries to ensure the best possible outcomes in treatment.

At Vitrolife we strongly believe that our customers' success is all of our responsibility. You can be confident that there is maximized value in every dollar spent."  

Emma Sjöqvist, Senior Director Operations

No lone wolves

"At Vitrolife we have a very serious attitude to our tasks and roles and take genuine responsibility to fulfilling the expectations. Furthermore, we do this by optimizing the output for the company as a whole and we do it in coordination and through collaboration with our colleagues."

Martin Morén, Director Human Resources