Vitrolife's business concept is to develop, produce and market high-quality systems for the preparation, cultivation and storage of human cells, tissues and organs outside the body.
Product Areas
Vitrolife operates through three product areas:
Fertility - Nutrient solutions (media) and advanced one-time instruments such as needles and pipettes, for the treatment of human infertility
Transplantation - Solutions and systems to maintain tissue in optimal condition outside the body for the required time while waiting for transplantation
Stem Cell Cultivation - Media and instruments to enable the use and handling of stem cells for therapeutic purposes
Strategies
Develop and market products with highest quality and efficacy for primarily clinical applications (premium products and prices) within Vitrolife's defined product areas.
High-capacity production facilities under own control combined with the best biological and chemical quality control.
Advanced logistics/distribution system enabling fast distribution of company products, partly cold storage fresh items, from centralized warehouses in Europe and USA.
Developing own high quality marketing and support organization in key markets.
Engage opinion leaders (scientists and customers) in order to co-operate within R&D and marketing.
Position the company in order to benefit from regulatory environment.
