Sustainable business

Focus on long-term competitiveness and profitability

Vitrolife’s work on sustainability supports the business

Vitrolife’s sustainability activities are aimed at strengthening the Group’s long-term competitiveness and profitability. This is achieved through long-term, responsible actions vis- à-vis the company’s stakeholders, such as shareholders, customers, employees, suppliers and society as a whole.

Vitrolife’s Board and management have identified a number of sustainability aspects that are of importance for Vitrolife’s long-term competitiveness and profitability. 

The most important sustainability aspects on the basis of significance and risk are quality-assured products, competent employees, responsible business and a minimal environmental footprint.

For the complete sustainability report, please see pages 12-15 in Vitrolife's Annual Report 2017. 

Quality-assured products

Quality-assured products are a precondition for working as a supplier of medical devices and also involve a competitive advantage.

Vitrolife measures customer satisfaction as the main measure of perceived quality. During 2017 a new method was introduced for measuring customer satisfaction by asking Vitrolife’s customers via a questionnaire about their willingness to recommend Vitrolife as a partner to other clinics in the IVF field. Vitrolife received a very positive response and 81% of customers gave Vitrolife a grade of between 8 and 10.

Competent employees

Vitrolife is a knowledge-intensive business Group where the employees are the single most important asset for the Group’s long-term competitiveness and profitability. Vitrolife has identified competence development, equality and anti-discrimination as critical sustainability aspects to develop employees’ competence and well-being.

To keep and develop competent and committed employees, together employees and managers identify development needs and draw up development plans in connection with the annual performance reviews. These are carried out on the basis of the company’s policy for performance reviews.

Equality has been identified as a priority sustainability aspect, both to keep employees and develop them to their full potential and also to attract new employees.

Vitrolife has decided to follow up gender distribution for various managerial levels in the Group so as to be able to discover and rectify any imbalance that is not justified.

Responsible business

Responsible business is a critical sustainability aspect, both to reduce the risk of breaking the law and as a competitive advantage in recruiting and external collaboration. All employees and business partners receive training in Vitrolife’s Code of Conduct to ensure that Vitrolife’s business is conducted in accordance with local legislation, international and national codes of conduct and Vitrolife’s standards.

When selecting and qualifying suppliers with regard to the purchase of raw materials for production, one of the selection criteria is that suppliers comply with and work in accordance with Vitrolife’s Code of Conduct.

Vitrolife pays tax in every country where business is conducted pursuant to current legislation and OECD guidelines for fair distribution of results, which contributes to the development of the local society in each country.

Vitrolife's Code of Conduct


Minimal environmental footprint

Vitrolife has issued an environmental policy which is continuously communicated to employees, customers, distributors, suppliers and to the general public.

Vitrolife endeavours to improve its environmental performance through the following environmental policy:

  • Continuous improvements in and prevention of emissions.
  • Compliance with legal and other relevant requirements.
  • Minimising the environmental impact of energy consumption and transportation. 
  • Communication of Vitrolife’s environmental policy to employees, suppliers, distributors and the general public.

Air-freight is a necessity for Vitrolife’s temperature-sensitive IVF media products, even though this impacts the environment. This necessitates short transportation times, making air freight the only alternative. However, the environmental impact can be reduced through efficient packing and fewer shipments. Vitrolife encourages customers to order larger quantities on fewer occasions.

Development work is ongoing at Vitrolife to design and optimise the size of the packing boxes and to develop tools to calculate how to fill the refrigerated boxes optimally. Vitrolife also uses professional freight carriers with efficient transportation systems that optimise shipments through bundling and transportation routes that also reduce CO2 emissions and costs.

A large proportion of electricity consumption is attributable to production equipment. Work is ongoing to reduce electricity consumption, for example by making all lighting more efficient. Electricity consumed in Sweden and Germany comes from renewable energy sources, which means zero CO2 emissions. 

Vitrolife's environmental policy