Sustainable business

Focus on long-term competitiveness and profitability

Vitrolife’s work on sustainability supports the business

Vitrolife’s sustainability activities are aimed at strengthening the Group’s long-term competitiveness and profitability. This is achieved through long-term, responsible actions vis- à-vis the company’s stakeholders, such as shareholders, customers, employees, suppliers and society as a whole.

Vitrolife’s Board and management have carried out a materiality analysis and identified a number of sustainability aspects that are important for Vitrolife’s long-term competitiveness and profitability. 

The most important sustainability aspects determined by the Board and management on the basis of significance and risk are:

  • Quality-assured products
  • Competent employees
  • Responsible business
  • Minimal environmental footprint

For the complete sustainability report, please see pages 14-17 in Vitrolife's Annual Report 2018. 

Quality-assured products

The aim is to treat customers, clinics and patients in a sustainable manner. This is achieved by ensuring that each product distributed to customers meets the promised quality standards which, in turn, enables effective treatments. 

Vitrolife has a method for measuring customer satisfaction whereby Vitrolife’s customers are asked via a questionnaire if they would be willing to recommend Vitrolife as a partner to other clinics in the IVF field. The customers selected are direct customers (not distributors) who had made purchases in the past 12 months.

Willingness to recommend is measured on a scale from 0 to 10, where 10 is the best grade. Vitrolife received a very positive response from its customers. 85% gave Vitrolife a score of between 8 and 10.

Competent employees

Vitrolife is a knowledge-intensive business Group where the employees are the single most important asset for the Group’s long-term competitiveness and profitability. Vitrolife has identified competence development, equality and anti-discrimination as critical sustainability aspects to develop employees’ competence and well-being.

To keep and develop competent and committed employees, together the employees and managers identify development needs and draw up development plans in connection with the annual performance reviews. These are carried out on the basis of the company’s policy for performance reviews.

Equality has been identified as a priority sustainability aspect, both to retain employees and develop them to their full potential and also to attract new employees. Vitrolife strives to be an attractive employer that maximises and utilises the competence that exists in the Group’s employees.

Vitrolife has decided to follow up gender distribution for various managerial levels in the Group so as to be able to discover and rectify any imbalance that is not justified. The Human Resources department performs annual salary surveys to discover any unreasonable differences. These are then corrected within the framework of the Group’s equality policy.

Responsible business

Responsible business is a critical sustainability aspect, both to reduce the risk of breaking the law and as a competitive advantage in recruiting and external collaboration. All employees and business partners receive training in Vitrolife’s Code of Conduct to ensure that Vitrolife’s business is conducted in accordance with local legislation, international and national codes of conduct and Vitrolife’s standards.

When selecting and qualifying suppliers with regard to the purchase of materials for production, one of the selection criteria is that suppliers comply with and work in accordance with Vitrolife’s Code of Conduct. Vitrolife works together with established suppliers, mainly in the EU and the US.

Vitrolife pays tax in every country where business is conducted pursuant to current legislation and OECD guidelines for fair distribution of results, which contributes to the development of the local society in each country.

Vitrolife's Code of Conduct


Minimal environmental footprint

Vitrolife aims to conduct the Group’s business with as little impact on the environment as possible without sacrificing Vitrolife’s competitive advantage.

Vitrolife endeavours to improve its environmental performance through the following environmental policy:

  • Continuous improvements in and prevention of emissions.
  • Compliance with legal and other relevant requirements.
  • Minimising the environmental impact of energy consumption and transportation. 
  • Communication of Vitrolife’s environmental policy to employees, suppliers, distributors and the general public.

Air freight is a necessity for Vitrolife’s temperature-sensitive products, even though air freight impacts the environment. 

This necessitates short transportation times, making air freight the only alternative at longer distances. However, the environmental impact can be reduced through efficient packing and fewer shipments. Vitrolife strives to reduce the amount of refrigerated freight by informing customers about the CO2 emissions generated by transportation, thereby encouraging customers to order larger quantities on fewer occasions.

Vitrolife has developed tools to calculate how to fill the refrigerated boxes optimally. Vitrolife also uses professional freight carriers with efficient transportation systems that optimise shipments through bundling and transportation routes that also reduce CO2 emissions and costs. 

A large proportion of electricity consumption is attributable to production equipment. Electricity consumed in Sweden and Germany comes from renewable energy sources, which means zero CO2 emissions.

Vitrolife's environmental policy