Our Mission

"Supporting customers to achieve successful treatment outcomes by providing valued solutions and services for assisted reproduction."

The mission statement describes a company's purpose. Our mission means for instance that more than 10 % of our turnover is reinvested in R&D. We have collaborations with leading researchers in IVF around the world and this knowledge coupled with our own expertise results in both totally new products as well as refinement of current products.

Our Vision

"To fulfil the dream of having a baby."

A vision statement describes the dreams and hopes for a company. It reminds us of what we are trying to build.

Our vision describes whats is most important for us -
to help people fulfil their dream of becoming parents.


Together. All the way

Our ambition is to create long-term and close collaborations with engaged customers. Working this way have generated success and good treatment outcomes. This concept, which also is our brand promise is what we call “Together. All the way”.